A good website!

• Using clean HTML coding and understanding the use of semantic tags and accessibility tags, which help your visitors understand your site content.
• Keeping the HTML coding to a minimum, in relation to the visible text on a page, is also of prime importance, resulting in faster loading pages.
• A clean and obvious navigational architecture is, of course, important, not just for your visitors orientation, but also for search engine robots, that may wish to include your site in their listings.
• Understanding and designing to accomodate your 'client profile' will help ensure that your clients feel comfortable on your website.
• Keeping text articles short and to the point will satisfy the majority of web surfers, who prefer to scan, rather than read when using the internet.
• Avoid superfluous adjectives, such as biggest, best, greatest, fantastic, stupendous, supercalifragi....., etc, when designing your site is more than a kindness to your visitors!
• Above all, begin planning your website by thinking of what it is your visitors will expect to see when they arrive, then aim to give it to them, within a couple of clicks!

Satisfying the search engines

Satisfying visitors
Quite simply, the search engines and directories are aiming to supply their searchers with exactly what they are looking for. That is to say, satisfy their clients.

How can you help?
In order to do this they need to be able to read and understand each website they include, in order to place it correctly in their listings. All the above mentioned items assist in this process. Indeed, most search engines and directories offer webmasters a set of guidelines, to help them to design websites that may be indexed easily.

Inter linking
It is also important for a website to link to other, related, sites and to have related sites link to them. This is actually what the internet is all about, inter-networks.